Articles - Marketing

Still Relying on Cold-Calling

I guess I’ve been online and on the go for too long now. I thought that cold-calling was dead and everybody had moved past it on to better and more efficient ways of generating business. I guess I was wrong.
As I’m looking to settle down again (preferably in Vancouver, London or Amsterdam) I’ve […]

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Nomad Looking for a Home

Yep, you heard correctly.  I am looking for a place to hang my hat.  While the idea of working from a laptop from anywhere in the world may sound awesome in theory (and sometimes it is), the downside is that working alone and 100% online can get tiresome.  I miss the interaction of working with […]

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Press Release - Summertime Suggestions

A 5-Step Marketing Strategy to Overtake Your Competitors this Summer.
July 9, 2007
For Immediate Release
Here in the northern hemisphere summer is upon us. The sun is shining, the kids are on holidays and most of the business world slows down to enjoy the warmer weather. If you’ve been struggling to find new customers in your business, […]

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How Companies Use Sales Reps to Absorb Their Selling Costs

This is going to touch a lot of nerves out there but yesterday I wrote of a Sales Rep from Xerox cold-calling my office.  During that rant I mentioned briefly that some companies force their reps to make cold-calls because it reduces the company’s costs.
I didn’t really elaborate on this because it wasn’t pertinent to what […]

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